For my university assignment, I created a pocketbook guide for a brewpub crawl in Collingwood, aiming for a stylish, accessible, and fun experience. Targeted at individuals in their mid-20s to 30s, the guide showcases four craft beer brewpubs, highlighting their drinks, food, atmosphere, and unique features. It includes nearby public transport options to promote responsible drinking and covers a 3.4-kilometre route that’s ideal for a day out.
Designed as a pocket-sized booklet, it features QR codes for Google Maps routes and venue websites, enhancing usability. Vibrant, digitally illustrated elements give it a lively, inclusive aesthetic, while Glodok Display and Lato typefaces add a retro yet professional vibe. I overlaid and connected title text to create dynamic, colorful spreads that draw attention.
Using Procreate, I traced maps from Google Maps, ensuring accuracy and appeal. I also illustrated hops, hop leaves, and barley to emphasize beer’s core ingredients, adding depth to the guide.
The final design captures Collingwood's beer culture, encouraging exploration and a memorable experience for brewpub crawl enthusiasts.