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Kit & Company

2023 University Project

Design for Production

In this project, I developed packaging for a set of three crochet beanies, aimed at the modern crochet market. The package includes yarn, a crochet hook, and an instructional manual, with a design inspired by the post-2020 resurgence of crochet, featuring a modern, typography-focused approach.

Branded as Kit & Co., the name references both a set of tools and a fox species, forming the basis for its visual identity. A badge-style logo with a 19-stitch crochet pattern creates a versatile brand mark.

Typography evolved from elegant to graffiti-inspired with Subway NewYork Std for sub-branding, bringing a playful edge. Brother 1816 adds readability, while illustrations created in Procreate and Illustrator reinforce the edgy style. Adobe Illustrator-based beanie patterns, utilizing the 9 times tables, highlight the product's uniqueness.

This project pushed me to explore an edgier style and provided valuable lessons in layout and printing, resulting in a design well-suited for upscale gift shops.

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