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Capstone Project
BRAND DESIGN
InDesign / Illustrator / Lightroom / Photoshop
For my capstone, I rebranded St Kilda restaurant Donovans, balancing its coastal heritage with a fresh, modern edge. I developed new logos, typography, and a sun-washed palette that appealed to a younger high-end audience while honouring the venue’s legacy.
The rebrand carried across menus, signage, uniforms, packaging, and a refreshed website. Every element was designed to feel elegant and flexible; sophisticated enough for fine dining, but easy for the team to update and apply day-to-day.
The function pack mirrors the menu's elegance, enhanced with photography and refined details. Supporting assets include signage, uniforms, premium pens, and a website aligned with the refreshed brand identity.
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