Kit & Company

Illustrator / Procreate​

 

Kit & Co. was a packaging design concept for a set of three crochet kits, created for the new wave of modern crafters. Each box contained yarn, a hook, and instructions, wrapped in a bold, typography-led design that balanced elegance with an edge.

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The identity was anchored by a badge-style logo inspired by crochet stitch patterns, with playful type and illustrations adding personality. This project pushed me to experiment with layout, print production, and branding for a niche but growing market.

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I bet you've never seen this mockup before!