S'more Design

Logo Re-Build / Asset Development / Aftereffects

 

This group project established cohesive branding across platforms to boost engagement and set the brand apart in a competitive market. Aimed at boutique hospitality, retail, and hotel owners, deliverables included brand guidelines, a refreshed logo, templates, and social media assets reflecting s’more design’s values: simplicity, humility, and authenticity.

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I led the logo redesign, asset development, and brand animations. Using a strict modular grid, I rebuilt the brandmark to ensure clarity and consistency, with the grid guiding all visual assets. The animations were crafted to feel inviting and fluid, echoing the brand’s curated, simple aesthetic while remaining adaptable for future use.