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Campaign Presentation

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Brief One
Automate EDM

Email Design for a Premium Smart Home Brand

The Client

Automate is a premium smart shade automation brand that enhances comfort, efficiency, and connectivity in homes and businesses. Blending modern design with intuitive control and sustainable technology, Automate delivers a seamless, elevated experience in smart living.

The Brief

  • Create a visually engaging and brand-consistent email

  • Position Automate as a trusted, forward-thinking leader in shade automation

  • Confidently announce the evolved Automate product range while reinforcing innovation, reliability, and ease of integration

  • Layout must be clean, modern, and consistent with existing brand standards

The Audience

  • Trade Partners (direct B2B customer)

  • Consumer Audience (indirect B2C customer)

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Process
and Rationale

Research

I began the process by accumulating visual references from both Automate and external influences, as well as looking into design standards for EDMs

Layout

I kept the working area to 700px to ensure responsive display, with adequate spacing between sections for scannability

Brand Guidelines

I thoroughly read the brand guidelines, and worked alongside them throughout the process, referring back to them for brand, font and colour applications as well as visual aid for both the EDM and editorial designs

Hierarchy

I used a clear visual hierarchy with generous white space and colour blocks in combination with the brand's gold motif to guide the reader across the page and establish a clean and modern design

Imagery

I used product-focused imagery with subtle human context to make the technology feel relatable and premium

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1200PX

700PX

Brief One
Reflection

The final design includes icons taken from internal materials to bring greater impact to the dot points included in the body copy.  If I were to refine it further, I’d like to test variations of the CTA or explore subtle animation to enhance engagement

Brief Two
Automate Editorial

One-Page A4 Design for a Premium Smart Home Brand

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The Brief

  • Create a premium, lifestyle-driven design that inspires trade partners to engage with Automate's products

  • Communicate innovation and sophistication while reflecting the brand’s aspirational tone and visual identity

  • Targeted B2B audiences

  • Highlight the benefits of Automate’s technology through refined typography, balanced composition, and imagery that connects smart home functionality with contemporary living

  • Final design should feel confident, cohesive, and representative of Automate’s position as a trusted leader in intelligent shade automation

Process
and Rationale

Research

As with the EDM, I began with a round of visual research, this time engaging with posters and magazine spreads for various products and interior architecture

Layout

My goal was not only to ensure these new brand materials aligned with existing content, but also with each other. I explored a range of grid systems before landing on a four-panel layout with 10 mm gutters. This structure adds visual interest to the typography and image compositions while allowing for consistent integration of recurring elements from the EDM

Brand Guidelines

Gold is used sparingly to highlight key messages and calls to action. I opted for a more pared-back approach to the dot points in this design to align with the style of existing printed materials and maintain a minimal appearance. You might notice an excerpt from the "advertising tips" section placed into my visual research for this portion of the project

Hierarchy

The hierarchy of the design guides the viewer’s eye from top to bottom, beginning with a strong brand application, leading into relevant imagery a headline that captures attention and establishes the core message. Body text follows in a clear, structured flow, reinforcing key points without overwhelming the layout

Imagery

I took inspiration from image application across the Automate website in order to create a balanced composition that embraces white space to exude a feeling of confidence and premium quality

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Brief Two
Reflection

This project challenged me to balance creativity with brand consistency, ensuring every design decision reflected Automate’s identity. 

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I focused on creating layouts that felt clean, confident, and intuitive; using imagery, space and typography to convey innovation and reliability.

 

Through this process, I strengthened my ability to interpret a professional brief, apply brand guidelines effectively, and design with both user experience and strategic communication in mind.

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