Good Afternoon Angela, Seb, Josh & Lara!
I'm Christine
A Hawthorn-based communication designer
I’m a curious and detail-driven designer with a passion for creating clear, accessible, meaningful (and fun!) visual experiences.
My background in hospitality taught me the value of empathy and connection; qualities I bring into my design work through careful consideration and user-focused decisions.
Campaign Presentation
Brief One
Automate EDM
Email Design for a Premium Smart Home Brand
The Client
Automate is a premium smart shade automation brand that enhances comfort, efficiency, and connectivity in homes and businesses. Blending modern design with intuitive control and sustainable technology, Automate delivers a seamless, elevated experience in smart living.
The Brief
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Create a visually engaging and brand-consistent email
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Position Automate as a trusted, forward-thinking leader in shade automation
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Confidently announce the evolved Automate product range while reinforcing innovation, reliability, and ease of integration
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Layout must be clean, modern, and consistent with existing brand standards
The Audience
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Trade Partners (direct B2B customer)
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Consumer Audience (indirect B2C customer)
Process
and Rationale
Research
I began the process by accumulating visual references from both Automate and external influences, as well as looking into design standards for EDMs
Layout
I kept the working area to 700px to ensure responsive display, with adequate spacing between sections for scannability
Brand Guidelines
I thoroughly read the brand guidelines, and worked alongside them throughout the process, referring back to them for brand, font and colour applications as well as visual aid for both the EDM and editorial designs
Hierarchy
I used a clear visual hierarchy with generous white space and colour blocks in combination with the brand's gold motif to guide the reader across the page and establish a clean and modern design
Imagery
I used product-focused imagery with subtle human context to make the technology feel relatable and premium
1200PX
700PX
Brief Two
Automate Editorial
One-Page A4 Design for a Premium Smart Home Brand
The Brief
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Create a premium, lifestyle-driven design that inspires trade partners to engage with Automate's products
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Communicate innovation and sophistication while reflecting the brand’s aspirational tone and visual identity
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Targeted B2B audiences
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Highlight the benefits of Automate’s technology through refined typography, balanced composition, and imagery that connects smart home functionality with contemporary living
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Final design should feel confident, cohesive, and representative of Automate’s position as a trusted leader in intelligent shade automation
Process
and Rationale
Research
As with the EDM, I began with a round of visual research, this time engaging with posters and magazine spreads for various products and interior architecture
Layout
My goal was not only to ensure these new brand materials aligned with existing content, but also with each other. I explored a range of grid systems before landing on a four-panel layout with 10 mm gutters. This structure adds visual interest to the typography and image compositions while allowing for consistent integration of recurring elements from the EDM
Brand Guidelines
Gold is used sparingly to highlight key messages and calls to action. I opted for a more pared-back approach to the dot points in this design to align with the style of existing printed materials and maintain a minimal appearance. You might notice an excerpt from the "advertising tips" section placed into my visual research for this portion of the project
Hierarchy
The hierarchy of the design guides the viewer’s eye from top to bottom, beginning with a strong brand application, leading into relevant imagery a headline that captures attention and establishes the core message. Body text follows in a clear, structured flow, reinforcing key points without overwhelming the layout
Imagery
I took inspiration from image application across the Automate website in order to create a balanced composition that embraces white space to exude a feeling of confidence and premium quality
Brief Two
Reflection
This project challenged me to balance creativity with brand consistency, ensuring every design decision reflected Automate’s identity.
I focused on creating layouts that felt clean, confident, and intuitive; using imagery, space and typography to convey innovation and reliability.
Through this process, I strengthened my ability to interpret a professional brief, apply brand guidelines effectively, and design with both user experience and strategic communication in mind.
Brand Design
Branding | Illustration
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